Re-engaging with your cold customers using our finely tuned industry specific skills
Your first step to success
CULTIVATING
Lead Farmers will assist your business by tilling the soil of your cold case customer base; rejuvenate and prequalify fresh opportunities for your sales pipeline, whilst supporting your brand to the client, and encouraging their advocacy of your business. In addition to this, we represent ourselves as being part of your administration team, never exposing you as having outsourced this service.
NURTURING
Use of language and tonality play an essential part in successful telephone communications. Without face-to-face engagement, these two skills are critical to the triumph of the call. After years of hands-on experience with telephone communications we have refined these interactive skills to an art form. We provide the fresh energy your clients will respond to.
RESULT DRIVEN
At Lead Farmers we work through a staged process designed to suit your organisation’s specific needs, and systematically tailor a solution that results in accurate and effective data collection whilst maximising every potential customer engagement. Our team of dedicated professionals are also focused and committed to generating proven and measurable results.
JONINE BAKER
As a result of over 25 years of specialised experience in strategic sales, new business development, and relationship management, Jonine Baker and her team have consistently boosted her clients’ revenues with her remarkable expertise.
She is notably successful in exceeding sales targets, and is an expert in business liaison, database management, lead rejuvenation, inactive database restoration and market research. Further to this, Jonine is relentless in her pursuits to develop techniques which maximise customers’ and clientele communication pathways.
Her dedication to value creation has driven Jonine to set a track-record of entrepreneurial success and award-winning innovative ambition. Furthermore, she has maintained top sales across a range of industries while continually identifying unrecognised opportunities.
In addition, she possesses refined knowledge of database management technologies such as Goldmine, Summit, Siebel, Access and Sales Force, and has received some of the finest sales and communications training in the industry.
TRAINING
We encourage all our clients to take up our phone skills training program. This will ensure all team members represent your brand consistently, applying a constant flow of fresh energy using the right level of acumen to ensure potential sales events.
What We Build & Repair
During training, we work on the following areas to reduce the risk of the cold lead dismissing your communications:
- Overcoming the fear of cold calling
- Developing your phone persona
- Listening Skills
- The mistaken objective
- Enthusiasm Good or Bad
- Tonality and pace of words
- The power of language use
- Assisting the client to feel safe in sharing their information
Representing your Brand
Teaching your staff techniques and skills on how to follow through with referrals after hand over ensuring they keep the client engaged and receptive to an open supportive view of your brand.
Rapport Building
Becoming more aware of the soft skills required to interpret the GO Signals from the client for when it is ok to sell your service or call to action AND NOT BEFORE.
Selling the Sizzle
With no visual props to support rapport building discussions the sizzle is critical. Further, the timing and delivery of your sizzle is also of the utmost importance.
Emotional Accupuncture
Subtle structuring of the conversation to achieve the desired outcome.
Evaluating Call Outcomes
Live call demonstrations and critiquing.
Executive Management
Assisting management to evidence the ongoing outcomes impacted by successful client phone communications.
